OUR TOP PICKS OF THE MONTH
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InLei Lash Filler 25.9 Kit - Sachets
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- $184.95
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- $184.95
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THE NEW AND IMPROVED LASH FILLER BY INLEI - SCIENTIFICALLY PROVEN TO STRENGTHEN BY 25% AND LENGTHEN LASHES BY 9% IN JUST 3 TREATMENTS! 9 SACHETS PER SELECTED PRODUCT VARIANT EACH SACHET INCLUDES ... -
![11:11 - The Core Collection]()
11:11 - The Core Collection- Regular price
- $117.00
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- $117.00
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The 11:11 Beauty Pro Core CollectionYour essential kit for flawless brows and lashes — designed by professionals, built to perform for professionals. Unlock your best work with this curated bundle ... -
![11:11 - Pointed Tweezer + Precision Scissor Set]()
![11:11 - Pointed Tweezer + Precision Scissor Set]()
11:11 - Pointed Tweezer + Precision Scissor Set- Regular price
- $32.95
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- $32.95
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Say goodbye to frustrating, blunt tweezers that just don’t grip! Our precision-pointed tweezers are designed to grab even the finest, most stubborn hairs with ease—because we know there’s nothing w... -
![Noemi Gel Developer 3%]()
![Noemi Gel Developer 3%]()
Noemi Gel Developer 3%- Regular price
- $14.95
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- $14.95
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Say hello to the Noemi GEL Developer, your new stain essential! Experience a deeper, more defined stain with Noemi’s innovative gel formula, perfect for those seeking a bolder look. While the orig...
YOUR PRODUCT DRAWER ESSENTIALS
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![Bronsun Brow + Lash Dye *New Formula*]()
![Bronsun Brow + Lash Dye *New Formula*]()
Bronsun Brow + Lash Dye *New Formula*- Regular price
- $19.95
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- $19.95
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Available in 8 COLOURS, Bronsun dye is an extra-long-lasting eyelash and eyebrow dye leaving the colour effect on the skin and hair of the eyebrows and eyelashes, providing a rich result! This new ... -
Elleebana - One Shot Lash Lift 10 pack
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- $57.20
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- $57.20
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Elleebana Lash Lift Refill 10 pack includes both lifting and setting lotions. Fast acting, batch tested, tried and true. 10x #1 Lifting Lotion sachets and 10x #2 setting sachets Processing times a... -
![11:11 - Dual Up Silicone Brush]()
![11:11 - Dual Up Silicone Brush]()
11:11 - Dual Up Silicone Brush- Regular price
- $19.95
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- $19.95
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Introducing the Dual Up Brush by 11:11 Beauty Pro —the first silicone tool of its kind in the brow and lash industry! Crafted to revolutionise your lash lift and brow lamination services, this dual... -
![Bronsun - Eyebrow Shampoo 50ml]()
Bronsun - Eyebrow Shampoo 50ml- Regular price
- $25.95
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- $25.95
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Bronsun Eyebrow Shampoo gently cleanses and degreases eyebrows and the skin beneath them as well as provides the necessary care. Thanks to betaine, an active natural ingredient that adds shine and ...
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WE'VE LAUNCHED INTO RETAIL BEAUTY
We’ve got a sister. Introducing our retail beauty brand The 11:11 Club — a new generation Australian beauty brand by 11:11 Beauty Pro. Starting with self-tan and glow essentials, The Club is here to redefine effortless beauty for real routines and real girls.
THE FAMILY BEHIND 11:11 BEAUTY PRO
Hey angel — we’re the fam behind 11:11 Beauty Pro.
One brow-obsessed mum (Skye), a husband who said “let’s do it” and never looked back (Gab), and two tiny humans (Gigi + Alby) along for the ride.
We launched in 2022 with a big dream, with now 15 years of industry experience, and a serious love for quality brow + lash products that make your life better.
Why 11:11? A little tribute to my mum — and a daily reminder to build something with heart.
We’re so bloody grateful you’re here.
Welcome to the family ✨
