the husband-and-wife power duo behind The 11:11 Club,
redefining beauty their way
About Us
Skye and Gab
Our Story
Welcome to The 11:11 Club — your new go-to brand where beauty meets realness.
Skye’s been in the beauty game for over 15 years, the beginning of 2023 opened 11:11 Beauty Pro — a professional-only brand dedicated to giving artists top-tier products and tools to use within their salons. But the story doesn’t stop there.
Balancing the hustle of running a business with being a ‘five-minutes-to-spare’ mum to two toddlers, Skye knows firsthand how busy life gets. That’s why The 11:11 Club was born — blending creativity with skin-loving formulas that fit everyone’s everyday vibe — not just professionals.
Behind the scenes, Gab — Skye’s husband and co-founder — keeps the engine running, making sure everything’s tight while Skye brings the energy front and center. Together, they’re building a brand that’s more than just products — it’s a movement, and you’re invited.
We’re all about club vibes — inclusive, unapologetic, and here for your unique glow. Whether you’re the busy boss babe, the mum who’s only got 5 minutes, the cozy weekend queen, or the wild-at-heart gal, we’ve got your back with beauty that fits your everyday routine.
No filters. No rules. Just real beauty for you.
Join the club — we’re so excited to have you here.
2010
15 year old Skye starting in Beauty Industry
2023
The start of 11:11 Beauty Pro and going into business together
2025
The 11:11 Club was born
Real Beauty, Real People, Real Life
Family Owned & Proud
At our core, we’re a family-owned business. Built on real connections, love, and a passion for beauty that feels like home — because that’s how every club should be.
Beauty, Without the Rules
We’re here to flip the script on beauty standards. No one should have to change who they are to fit in. Our brand celebrates every kind of beauty — unapologetically you.
Product Made for Your Everyday
Whether you’re the calendar-packed go-getter, the coffee-fueled multitasker, the slow Sunday lover, or the wild soul dancing through life, we’ve got your beauty covered.